This video of a little more than two minutes clearly explains how to recognize an “insight”. I like particularly the definition of an “insight”. We recognize it according to 3W 1. What does the customer doing? 2. Why does he do it? 3. Wow, Nobody had identified or noted this problem before! When you are […]
A recent article by FastCo caught my attention. The electric toothbrush market is stagnant since a few years. How can one of the two conglomerates, Oral-B or Philips, reinvent its products or offer to grab new market share? Well, maybe just like Kodak the current leaders will fade into the dark and let a new […]
Innovation is the main reason why business succeed. Why? Because innovation means change and if you embrace change, there’s more chance your competition will become obsolete. But innovation has many pitfalls. The main three are: 1. Risk. Innovators must embrace risk. One has to take the decision not having all the cards in his hands. […]
Most business consultants tend to focus on the “how” (i.e. Processes, tools, practices, etc.). At Triode, we try to focus on the “What”. What is needed in the market? What if your current customers did not need our product or service anymore? With a disruptive hypothesis, you don’t make a reasonable prediction like “if I […]
When a business finally reaches some growth, it’s important to consider one aspect that is not talked about enough regarding innovation – flexibility and adaptability. What organizations need to take into this new period of growth is the need to be adaptable and to increase the focus on agility, so as to be able to […]
This is a question that gets asked a lot, because the definition of a product manager varies from one company to the next. A survey of over 100 product managers conducted by Alpha UX demonstrates that the primary roles and responsibilities of product managers range from design to interacting with customers to organizational management and […]
Are you listening to your customers and effectively meeting their needs? Listening can be hard work, so it’s important to use the right tools to get the information you need for innovation. These three methods to determine Voice of Customer have been shown to be effective and efficient. Ethnography Ethnography is the study of people […]
How do your customers feel about your product? What innovation would make your product a real game-changer? What is preventing the product from being truly excellent? These questions are extremely important for any business looking to innovate. We’ve already explained that the most effective way to find answers is through a process called Voice of […]
Developing a new product is no easy task, but once you have overcome that hurdle, it’s time for the next challenge – an effective product launch. When a product launch succeeds it provides early revenue, a competitive edge and a foundation for future marketing activities. On the other hand, a product may never recover from […]
Technologies which were created with other industries in mind have also impacted the way medical devices are being designed and built. Twenty-first century technology is drastically changing how we manage our health as well as how healthcare is provided and managed. Here we take a look at nine of these technologies and how will they […]
Product Strategy 101 