Monthly Archives: May 2014
Can Innovation Make Money? Yes with the help of Design Thinking.
A famous saying quoted by many CEOs is that “gambling, divorce and innovation are the best ways to lose money.” But recently, businesses have started to see the benefits of design thinking for making money through innovation. CEOs start to see that design thinking leads to happier customers, which of course leads to more sales. […]
Bringing Design Thinking into Your Organization
Bringing Design Thinking into Your Healthcare Organization Healthcare organizations like the Mayo Clinic, Procter & Gamble and GE Healthcare are integrating design thinking into their company culture, in order to boost innovation and bottom lines. A 2003 Danish Design Center study showed that over a five-year period, companies using design thinking had a 40% revenue […]
Design thinking: case study from GE Healthcare
Design thinking case study: GE Healthcare We have talked about the origin and the principles of Design Thinking in past blog posts. But how do a company really use the design thinking approach to redefine a service or a product? Here an interesting example at GE Healtcare. Medical procedures can be scary for patients, and […]
How to use empathy as part of a design thinking approach?
In the twentieth century, much emphasis was put on introspection: the process of looking inwards to understand ourselves. In this century, people are instead focusing outwards, trying to develop empathy toward other individuals and groups. Empathy is a useful concept for living a better life, solving political concepts and dreaming up more creative business ideas. […]
Product Strategy 101 