Monthly Archives: April 2015
What to do after a Voice of Customer?
Over the last few weeks we have talked a lot about market analysis and Voice of Customers (VoC) in this blog. But if you want to get a good return on investment from your VoC, you must take action. How do you go about doing this? This post provides some tips about the next few […]
Market Research: How to ask your customers questions
A big part of market research is asking customers direct questions. Surveys and questionnaires are an excellent tool for finding out what your customers want and need and getting their feedback on your product. Unfortunately, most companies ask their customers the wrong type of question, so they miss out on lots of critical information. In […]
Medical device industry outlook
A survey conducted by Emergo Group indicates that sales growth in 2014 was lower than in 2013. A number of factors may have contributed to this negative change. Firstly, the European economy has been in a slump for several years now. This has affected companies which export to Europe as well as German medical device […]
Is the medical device industry in crisis?
The medical device industry has been led by the United States for many years. According to Forbes, the sector employs 400,000 Americans directly and provides jobs for almost 2 million more people. The medical device industry is one of the few American industries with a net trade surplus. Unfortunately, regulations and taxes are negatively impacting […]
Design thinking is not a replacement for product strategy
Design thinking opens up new avenues for innovation that your company had not thought of before. Instead of overthinking, over-analyzing and focusing on minimizing risks, design thinking allows you to stop deliberating and start acting. On the other hand, design thinking can sometimes lead to under-thinking. Just because something is possible, does not make it […]
Product Strategy 101 