Monthly Archives: October 2015
6 tools for conducting Voice of the Customer studies
How do your customers feel about your product? What innovation would make your product a real game-changer? What is preventing the product from being truly excellent? These questions are extremely important for any business looking to innovate. We’ve already explained that the most effective way to find answers is through a process called Voice of […]
Top 10 mistakes to avoid in a product launch
Developing a new product is no easy task, but once you have overcome that hurdle, it’s time for the next challenge – an effective product launch. When a product launch succeeds it provides early revenue, a competitive edge and a foundation for future marketing activities. On the other hand, a product may never recover from […]
New game changing technologies in the medical industry
Technologies which were created with other industries in mind have also impacted the way medical devices are being designed and built. Twenty-first century technology is drastically changing how we manage our health as well as how healthcare is provided and managed. Here we take a look at nine of these technologies and how will they […]
Product Strategy 101 