Monthly Archives: December 2016

How to shake a sleepy market?

 A recent article by FastCo caught my attention. The electric toothbrush market is stagnant since a few years. How can one of the two conglomerates, Oral-B or Philips, reinvent its products or offer to grab new market share? Well, maybe just like Kodak the current leaders will fade into the dark and let a new […]