Tag Archives: Business
White space as a model for innovation
White space is basically a gap your company has not yet filled. It may be a space that is totally empty, not filled by anyone, but it might be a space that other companies occupy but that your brand could benefit from being in as well. Think of white space as a new opportunity or […]
Is innovation really important in your company?
Here’s a few indications that it is: The “i” word is often heard in meetings and in hallway discussions Innovation is considered as a long term investment strategy Creativity and new ideas Failure is not considered as an “end” but rather as a “start” Innovation is considered as a clear differentiator The company’s project portfolio […]
Innovation is about unreasonable hypothesis!
Most business consultants tend to focus on the “how” (i.e. Processes, tools, pratices, etc.). At Triode we try to focus on the “What”. What is needed in the market? What if your current customers did not need our product or service anymore? With a disruptive hypothesis, you don’t make a reasonable prediction like “if I […]
Product Strategy 101 