Tag Archives: business strategy
Stakeholder mapping as a springboard to innovation
An excellent product or service best serves all the people who interact with it. The majority of these people may be customers, but other stakeholders may include business owners, employees, investors, partner organizations, suppliers and a particular community. When you list all of your product’s stakeholders and map out the interplay between the groups you […]
5 tips for creating a strong product strategy
Following these five guidelines will help your project team become a lot more agile and improve your success rate. Patrick Sirois http://www.triode.ca At Triode, we specialize in developing new products and services for complex industries like medical devices and transportation. We work with you closely to help define product strategy, with an emphasis on reducing the risks […]
Can Innovation Make Money? Yes with the help of Design Thinking.
A famous saying quoted by many CEOs is that “gambling, divorce and innovation are the best ways to lose money.” But recently, businesses have started to see the benefits of design thinking for making money through innovation. CEOs start to see that design thinking leads to happier customers, which of course leads to more sales. […]
What is your innovation intent?
Vijay Govindarajan and Jatin Desai published, last September, an interesting article on innovation intent : Innovation intent answers the question, “What will innovation give me that nothing else will?” It clarifies strategic direction for your innovation focus and efforts. To help clarify innovation intent, pose these questions to your most senior leaders: 1. How much more […]
How non-customers can help innovation
HBR has recently published a really interesting post on the potential non-customers is generating innovation in an organization. Some of the most successful and disruptive innovations stem from a company’s ability to tap into demand from non-customers in its market category. The challenge, of course, is to identify whythese people aren’t customers already. Once you know […]
Product Strategy 101 