Tag Archives: customer experience
Using analogous situations to inspire the design thinking process
One of the principles of design thinking is that innovators need to get into their customers’ heads to understand their wants and needs, pain points and customer experience. One way to do that is to compare your customers’ journey with an analogous situation you have experienced yourself. If your customer experience involves waiting in line […]
How design thinking saved Airbnb from failure
When Airbnb was just a small startup, its founders participated in Y Combinator’s program for startups to improve their position and refine their pitch to investors. They sat with design thinker Paul Graham and tried to figure out why bookings were so low for the properties available for rent on the site. Joe Gebbia, co-founder […]
How to get into customers’ heads
The most important factor in the success of a new product or service is how the customers feel about it. Development teams need to have a clear view of what is important to customers in their industry and in general so they can create a product which meshes with these expectations. Customer interviews and shadowing […]
How Design Thinking and Customer Journey are related?
One of the key principles of design thinking is that it is customer-based. Before attempting to innovate a product which will best serve your customer, it’s important to understand how a potential customer becomes an actual customer, and how he interacts with your brand throughout the entire process. There are several touchpoints in the customer […]
Product Strategy 101 