Tag Archives: development
How to shake a sleepy market?
A recent article by FastCo caught my attention. The electric toothbrush market is stagnant since a few years. How can one of the two conglomerates, Oral-B or Philips, reinvent its products or offer to grab new market share? Well, maybe just like Kodak the current leaders will fade into the dark and let a new […]
Adaptability: Key to your success
When a business finally reaches some growth, it’s important to consider one aspect that is not talked about enough regarding innovation – flexibility and adaptability. What organizations need to take into this new period of growth is the need to be adaptable and to increase the focus on agility, so as to be able to […]
Patient-centered innovation
Researchers and product developers spend billions of dollars looking for solutions to chronic pain, diseases and diagnosis methods. But, perhaps unsurprisingly, much of the medical innovation in the industry is a result of ideas imagined by medical professionals. Doctors and nurses who come into daily contact with patients are often the ones who best understand […]
How to get into customers’ heads
The most important factor in the success of a new product or service is how the customers feel about it. Development teams need to have a clear view of what is important to customers in their industry and in general so they can create a product which meshes with these expectations. Customer interviews and shadowing […]
How to succeed in the fuzzy front end
Everything you do before starting an innovation project is called the “front end.” Some call this the fuzzy front end…because they’re unsure of what should happen. Most managers have a tendency to manage the fuzzy front end like all other phases, with impatience and expectations of quick results. In order to successfully manage the […]
Product Strategy 101 