Tag Archives: innovation
Two minutes to understand what is an INSIGHT
This video of a little more than two minutes clearly explains how to recognize an “insight”. I like particularly the definition of an “insight”. We recognize it according to 3W 1. What does the customer doing? 2. Why does he do it? 3. Wow, Nobody had identified or noted this problem before! When you are […]
How to shake a sleepy market?
A recent article by FastCo caught my attention. The electric toothbrush market is stagnant since a few years. How can one of the two conglomerates, Oral-B or Philips, reinvent its products or offer to grab new market share? Well, maybe just like Kodak the current leaders will fade into the dark and let a new […]
Adaptability: Key to your success
When a business finally reaches some growth, it’s important to consider one aspect that is not talked about enough regarding innovation – flexibility and adaptability. What organizations need to take into this new period of growth is the need to be adaptable and to increase the focus on agility, so as to be able to […]
What do product managers actually do?
This is a question that gets asked a lot, because the definition of a product manager varies from one company to the next. A survey of over 100 product managers conducted by Alpha UX demonstrates that the primary roles and responsibilities of product managers range from design to interacting with customers to organizational management and […]
Market Studies: 3 tools of the Voice of Customer approach
Are you listening to your customers and effectively meeting their needs? Listening can be hard work, so it’s important to use the right tools to get the information you need for innovation. These three methods to determine Voice of Customer have been shown to be effective and efficient. Ethnography Ethnography is the study of people […]
6 tools for conducting Voice of the Customer studies
How do your customers feel about your product? What innovation would make your product a real game-changer? What is preventing the product from being truly excellent? These questions are extremely important for any business looking to innovate. We’ve already explained that the most effective way to find answers is through a process called Voice of […]
What you can learn from extreme customers
Traditional marketing teaches businesses to identify and map out the wants and needs of their typical customer. In addition to this technique, design thinking asks companies to look at their extreme customers. These are customers on either end of the spectrum – those that love the product and those that hate it, those that have […]
Launching your product the right way
Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these products succeed but unfortunately most are failures. Product launch activities have a lot to do with the success rate of a new product on the market. A successful launch is based on these four strategies: […]
Innovation requires customer understanding
I have led many innovation projects over the last 17 years and I have come to understand that a large number of new product development projects go south because of poor definition and/or lack of customer understanding. A good way to avoid this problem and ensure a decent start to a project is by beginning with the […]
Patient-centered innovation
Researchers and product developers spend billions of dollars looking for solutions to chronic pain, diseases and diagnosis methods. But, perhaps unsurprisingly, much of the medical innovation in the industry is a result of ideas imagined by medical professionals. Doctors and nurses who come into daily contact with patients are often the ones who best understand […]
Product Strategy 101 