Tag Archives: innovation 101
Find flaws in your design through user shadowing
How do your customers interact with your product? What problems do they encounter in its use? The best way to find the answers to these questions is by “shadowing” them as they use it. This means following them around, filming, photographing or taking notes on how they use the product. While it’s true that you […]
How Design Thinking and Customer Journey are related?
One of the key principles of design thinking is that it is customer-based. Before attempting to innovate a product which will best serve your customer, it’s important to understand how a potential customer becomes an actual customer, and how he interacts with your brand throughout the entire process. There are several touchpoints in the customer […]
Lippincott: A culture of innovation through design thinking.
When the CEO of the company that invented the Coca-Cola swirl and the Starbucks logo agrees to share some of his secrets, we should all listen carefully. Rick Wise of Lippincott writes about how his company melds creativity and practicality to make the most out of the design thinking approach. Wise’ first strategy is to […]
Why should your customers buy from you?
Innovation isn’t easy! If you want to stand out from the competition you may be tempted to change your customers’ behavior. Why should they buy your product or service? That is the question. You must give them a very good reason. Effective innovation provides a simple solution to a problem or satisfies a customer’s need. […]
Top CES 2014 Trends
The Top CES Trends as seen by Tech Geek and GroupM Chairman-DEO Irwin Gotlieb. 4K TV, Wearable Tech, Connected Homes and Auto Innovation The annual Consumer Electronics Show tour hosted by GroupM‘s Irwin Gotlieb not only stands out for its longevity but for the media agency chairman-CEO’s innate passion for all things geek. Mr. Gotlieb started […]
Product Strategy 101 