Tag Archives: market analysis
What to do after a Voice of Customer?
Over the last few weeks we have talked a lot about market analysis and Voice of Customers (VoC) in this blog. But if you want to get a good return on investment from your VoC, you must take action. How do you go about doing this? This post provides some tips about the next few […]
Why should your customers buy from you?
Innovation isn’t easy! If you want to stand out from the competition you may be tempted to change your customers’ behavior. Why should they buy your product or service? That is the question. You must give them a very good reason. Effective innovation provides a simple solution to a problem or satisfies a customer’s need. […]
Product Strategy 101 