Tag Archives: market research
What you can learn from extreme customers
Traditional marketing teaches businesses to identify and map out the wants and needs of their typical customer. In addition to this technique, design thinking asks companies to look at their extreme customers. These are customers on either end of the spectrum – those that love the product and those that hate it, those that have […]
Market Research: How to ask your customers questions
A big part of market research is asking customers direct questions. Surveys and questionnaires are an excellent tool for finding out what your customers want and need and getting their feedback on your product. Unfortunately, most companies ask their customers the wrong type of question, so they miss out on lots of critical information. In […]
5 tips for creating a strong product strategy
The “old school” way of creating a product strategy is to perform market research and business analysis and then put together a well-planned document that describes the steps to be taken in order to produce the product. Today, however, product development is much more dynamic. A good product strategy focuses on a small number of key […]
Bringing Design Thinking into Your Organization
Bringing Design Thinking into Your Healthcare Organization Healthcare organizations like the Mayo Clinic, Procter & Gamble and GE Healthcare are integrating design thinking into their company culture, in order to boost innovation and bottom lines. A 2003 Danish Design Center study showed that over a five-year period, companies using design thinking had a 40% revenue […]
Product Strategy 101 