Tag Archives: problem solving

How to use empathy as part of a design thinking approach?

In the twentieth century, much emphasis was put on introspection: the process of looking inwards to understand ourselves. In this century, people are instead focusing outwards, trying to develop empathy toward other individuals and groups. Empathy is a useful concept for living a better life, solving political concepts and dreaming up more creative business ideas. […]

Design Thinking: Case study from the healthcare industry.

A case study from the healthcare industry at Mayo Clinic Design thinking is a vital tool in fostering innovation and delivering services which make the consumer feel good about his or her experience. The Mayo Clinic has an entire lab devoted to utilizing design thinking for improving people’s interactions with the healthcare system. The Mayo […]

The 5 principles of Design Thinking

The 5 principles of Design Thinking for better product / service strategy A survey of CEOs revealed that 80% of them thought they were delivering excellent service to their customers but only 8% of the customers agreed with them! This is likely because business people often define customer service as problem solving, and despite the […]