Tag Archives: product development process
Your innovation process is backward
Does your new product development process begin with “Generate Idea” on the left, perhaps with a light-bulb icon? Whose idea is it – yours…or your customers? Maybe focusing on your own ideas is wrong! Do you start with your own solutions to assumed customer needs? Talking to the VP of R&D of a well-known Canadian company recently, […]
Process or output?
I often meet directors and vice presidents who question their product development process (PDP) or Stage-Gate. They blame failure to bring innovation to the market on poor process. These C-suites (often very well-educated individuals) tend to forget just one thing: To innovate you must take action! How many product development projects are currently (sitting) in […]
Product Strategy 101 