Tag Archives: user centered
Find flaws in your design through user shadowing
How do your customers interact with your product? What problems do they encounter in its use? The best way to find the answers to these questions is by “shadowing” them as they use it. This means following them around, filming, photographing or taking notes on how they use the product. While it’s true that you […]
The 5 principles of Design Thinking
The 5 principles of Design Thinking for better product / service strategy A survey of CEOs revealed that 80% of them thought they were delivering excellent service to their customers but only 8% of the customers agreed with them! This is likely because business people often define customer service as problem solving, and despite the […]
Product Strategy 101 